Brand book - Transforma Brasil
The project's mission is to transform Brazil through its citizens. We're a solidarity movement to connect people, social initiatives, volunteers, and projects to generate impacts for the good. That simple. For this, we immerse ourselves in the process to map the user journey and design the ideal experience for our audience, defining points of improvement and opportunities, and also identifying moments of enchantment in our journey with great potential to build value for the brand of our client.
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