How to Incorporate Creators into Your Content Strategy

Illustration and storyboard concept created for an article about how brands can incorporate creators into their content strategy: https://sproutsocial.com/insights/incorporate-creators-into-content-strategy/

The multi-color squares symbolize different creators and content types that come together as part of a brand’s content strategy “puzzle”. The animated pieces locking into place convey the planning and optimizing behind every content blueprint. The gridded puzzle was designed to be reminiscent of a social grid.

Motion design is by Wesley Bernick.