Car Insurance Journey Map Template and Persona Profiles

Thinking through a journey of obtaining car insurance for 3 different Personas can sound like a tricky case to work on, however, if you break each of their journeys into stages and consistently dig into each of them, you will see a number of opportunities to improve your customer experience.

In UXPressia, we have created a Car insurance journey map template for 3 customer Personas:

1) The name of the first Persona walking through the map is Zachary. He is looking for rideshare insurance for his new part-time job in Uber. He has just started working there 2-3 times per week for the fun of meeting new people.

2) The second Persona is Sarah, her car insurance is expiring soon and she needs to make a decision whether she wants to switch to another provider or not. She also doesn’t feel very comfortable with making such serious purchase decisions on her own, so she is looking for an expert who could help her with that.

3) A young family who has recently bought a second car and they need to get new insurance since they moved to a new state and the old one doesn’t match the requirements of the new state.

With the help of the map, you will find out:

💡How to create a convenient multi-persona map and work with it afterward;

💡How the needs, problems, and concerns about insurance conditions of a family that is also the owner of 2 cars can differ from the ones of a single owner of a green vehicle;

💡What problem Zachary and Sarah have in common on the stage of research and how it can be solved for both of them;

💡How the Personas would deal with notifying their current insurer about their decision to cancel the insurance.

Feel ready to explore a world of car insurance customer journey mapping? Then simply 👉 follow the link and download the template there! And don’t skip a chance to take a glance at the templates from other various spheres 😎

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The map was made at UXPressia.

Feel free to explore our library of free templates and use them for mapping your own business in various spheres:

→ Banking, Financing & Insurance

→ Education & Career

→ Health & Well-Being

→ Transport

→ Real Estate

And many others.

Read our blog to get deeper into the world of customer journey mapping, persona creation and impact map building.