Veggy & Plant

Veggy & Plant is a small local store which offers high quality craft products based on fruits, vegetables and plants. The target group of the store is both a young and mature consumer. The aim of visual identification was to attract young people and emphasize the hipster nature of the place. The goal was achieved by creating a hand-drawn stylized illustration and the character of typography. The color palette reflects, on the one hand, the naturalness and high quality of the products sold, on the other hand, it refers to current trends and presents the store as a fashionable place.