Premium Pet Supplements
Package Design
Logo & jar label for RawPaw Natural Foods
RawPaw is a local raw pet food and supplement product based in Dorval, Quebec. The business required a refresh in its package design and visual branding.
Strategy
RawPaw’s knowledge, service, and customer satisfaction were staggering. It was a brand that yielded a strong relationship with its community. The RawPaw products were seen as magnificent and ambiguous to its consumers. It was sought to decorate the product in this manner as such. The decorative flourishes were drafted in this style to express fine quality (promoting product's single-source premium ingredients).
Main Ideas
Graceful & authentic
Royal, Couture, Vintage decor
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