Hara Beauty

Client project with design studio: Hara is an organic skincare brand that sells body lotion, wash, scrub, and essential oils made from Indonesian botanicals. Their products contain natural ingredients that smooth, nourish, and regenerate your skin. Hara creates unisex products that are reflected in the design by the contrast and combination of black and white.

We designed a subtle, delicate & premium identity system that compliments their brand personality – natural, feminine, luxurious, silky, clean – and celebrates the “love for your body, using the rich resources of nature as a fuel for this celebration. For the brand typography, we were looking for something bold and feminine, yet timeless and elegant.