PHF

The logo of the Premier Hockey Federation (ex. NWHL). For the first time leading women’s league in a team sport decided not to have to specify ’women’ in the name.

The geometric clarity and simplicity of the logo gives ample opportunities for web design, which can be used in situational marketing, or act as a frame for a photo or video.

The union of stars with another powerful symbol, the crown, embodies the willingness to develop and grow. In the 20th century, the connotation of the words ’star’ and ’crown’ in mass culture conveyed popularity, ambition and success.

More about PHF project here: https://quberten.com/PHF-rebranding