Oncology Hub - UI Concept

Website goals required a design and journey that communicates as a reliable source of information, empathy for our users and a high sense of community along their journey. This was achieved through the right presentation of content and ease of navigation.

We designed a set of components that keep an active user journey, ensuring a high guidance through their visit.

An attention gabbing colour palette and shapes, but soft visual language and assets were added along the journey to ensure a continuous engagement with our visitors. The information was presented in a clean and clear way, making the information and content easy to digest for the user.