Branding strategy
As a brand you leave a certain impression on your potential customers. This impression causes a customer to talk about you, think about you, visit you and ultimately make a decision whether to be happy with you or not. The brand experience can be understood as what the customer experiences when they see your brand. If you want to create a unique brand experience for the customer, it is important that your brand empathizes with the customer's experiences. The customer experience is the added value of the brand.
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