HaleSnacks Branding | Icon & logomark

HaleSnacks offers monthly changing subscriptions boxes filled with a selection of delicious and healthy snacks at below the counter costs allowing their customers convenient, guilt-free indulgence and the excitement of discovering new treats every month.

I was brought in to clarify their message and design a basic identity system for the launch of their brand.

Strategically we wanted position HaleSnacks outside the established tropes of the health food and organic industries.

Health just got hale lot snackier!

Our design emphasises the excitement and joy HaleSnacks wants their customers to feel when interacting with their brand both from a gestalt-perspective as well as the color palette.