Pro-choice Brand Identity

Style Guide

Women's Health Protection

Chroma, Image & Brand attributes.

Objective

The Woman's Health Protection Act is an initiative to provide access to abortion rights for everyone. The letter/ wordmark was fabricated to best suit the basic intention to pro-choice aims. Elements in the visual identity portray calmness, encouragement and safety for all women, everywhere.

Main Ideas

Uncomplicated Form

Healthcare, Wellbeing

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Posted on Oct 16, 2021

More by Takeo Hirasawa

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