Roger that
LaunchDarkly changed the world of development when it introduced feature management. Now teams can test within production environments, enabling greater speed and agility for fearless deployment and innovation. Even more, LaunchDarkly allows companies to effortlessly outpace their competitors and keep pace with the changing needs of their customers.
LaunchDarkly has earned a confident reputation for its intuitiveness — the brand’s product is built by developers (not marketers) with its audiences’ specific needs and motivations top of mind — so it was important that the new identity convey that level of quality and credibility in a way that could immediately appeal to and complement users. That’s why the LaunchDarkly visual language mimics a developer’s testing environment — it’s technical, dynamic, and iterative — just like their day-to-day.
Our LaunchDarkly case study is full of more strategy details and discoveries. Read it here.
---
Looking for a brand agency? We would love to hear from you.
Email us: hello@focuslabllc.com
