University Kendo Club
Style Guide
York University Kendo Kai
Chroma, Illustration & Brand attributes.
Objective
The logo signature is a proof of concept for the York University Kendo Club. The brand attributes would be displayed on attire at competitions and within the recreational community at the university.
As a supporting brand element to the club, the signature is permitted for use on team collateral applications. As a primary signature, the logo was not approved due to York University brand architecture regulations.
Main Ideas
Balance & symmetry
Martial way, Discipline
Power / Energy / Strength
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