Customer lifetime value, or to be short CLV
It's crystal clear that customer equity matters and we have to make the customer lifetime value as long as possible to see a positive effect in brand awareness.
Focus as long as possible on the people who have already made the purchase. By extending the customer lifetime value, you benefit maximum from every item sold. Word of mouth, high engagement on your social media, and repeat purchases are practical consequences of paying the right attention to the right customer.
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