New Sarum Brewing Cheerwine Social Campaign

Client: New Sarum Brewing Company

Industry: Craft Beer/Brewery

Ad Objective: To drive people to the taproom/brewery event as a result of the local Cheerwine Festival being cancelled. 

Challenges: The local Cheerwine Festival cancellation negatively affected everyone in the Salisbury area. As a result, we had to pivot quickly to drive people to the location as the beer had already been made, kegged, etc. The campaign was a 4-day event promotion on Facebook and Instagram with an “Event Reponses” objective.

Results

Date Range: 9/14/21 - 9/18/21

Event Responses: 190

Impressions: 16,178

Reached Individuals: 8,726

Total Cost: $100

Total Sales: 

• 186 6-pks

• 578 12-pks

• 497 Sour Drafts

• 516 Hazy Drafts

• 248 Stout Drafts

• 121 Sour Crowlers

• 113 Hazy Crowlers

• 96 Stout Crowlers

All ad creative done by: Jacob Voigt @ Big Bridge Design