Gym Visitor Journey Map Template and Persona Profile

There is no point in denying that the gym 💪 has soared to the top of the list of the things you can’t live without. Want to get healthy? Hit the gym. Want to get stronger? Hit the gym. Bad mood? Hit the gym and do some heavy lifting🏋🏻‍♂️. It seems to be the solution to half of the peoples’ problems which makes this type of business a gold mine.

But of course, it ain't all sunshine and rainbows. The market starts to overflow with the sports centers, which means people tend to become pickier. They won’t tolerate flawed service when there are so many other options out there. So what can you do? Try and offer the best possible customer experience to your current and future clients.

We have created a gym visitor journey map template for Emily👩🏼‍🦰, a 33-year-old 3D designer who starts suffering from backache. She was provided with information on how to exercise at home, but Emily is not sure she won’t skip training without supervision. 

Following Emily’s journey, you will learn:

🚀typical stages of the gym visitor;

🚀main fears and concerns that can prevent gym visitors from purchasing a membership;

🚀importance of informing your clients about anti-COVID measures within your gym;

🚀opportunities to prolong the client’s membership, even if their initial goal is completed.

👉 Grab the template here, adjust for your project and download!

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The map was made at UXPressia.

Feel free to explore our library of free templates and use them for mapping your own business in various spheres:

→ Banking, Financing & Insurance

→ Education & Career

→ Health & Well-Being

→ Transport

→ Real Estate

And many others.

Read our blog to get deeper into the world of customer journey mapping, persona creation and impact map building.

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