Online marketing activities vs offline marketing activities
When you have made a choice what your goal is with marketing, you can start looking at the marketing forms. Make your goal as concrete as possible so that you can focus on your strategy. Do you want to focus on growing brand awareness or do you want to focus on growing turnover? And do you want to achieve this in the short term or is it okay if slow but exponential growth takes place? Make it clear to yourself. For each goals you could use different forms of marketing - offline and online.
What do you prefer?
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