The Debrief Ep 02: Rows Rebrand
We had a blast working with Rows.com last year on a complete rebrand. Now, 12-months post rebrand, I took some time to chat with Rows CEO Humberto Ayres Pereira in our Debrief Series, reliving the highlights and insights from this significant undertaking.
Some questions we cover:
1. How did you know it was time to rebrand?
2. What was the most surprising aspect of the project?
3. What should other founders consider when entering a rebrand?
4. What return have you seen on your investment so far?
Watch the interview here:
See the full case study here:
https://focuslab.agency/work/rows
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