Taylor Chiropractic & Laser Center - Brand Style Guide

Brand Style Guide. The client requested an update on their existing logo which resulted in a slight modification to their mark, updated colors & new typographical treatment of their logo type. Currently redesigning their "Taylor Method" mark for a proprietary treatment process. The style guide starts with the new logos (primary, secondary and tertiary) usage guide and file format descriptions. The visual style elements including patterns, textures, iconography, and imagery are explored. Color and typography provide color specification (CMYK, RGB, Hex, and Pantone) and usage distribution. This is followed by the selected typeface and recommended weights. Collateral & application give direction for email signature standards, email marketing headers, a comprehensive stationary package (letterhead, #10 envelope, note card and envelope, complement slip, business card, postcard, invitation and envelope, appointment card, catalog envelope), PowerPoint templates, social media headers, and favicons. A proposed web site layout including a home page, hot/cold/warm pages, an offer and confirmation page.