LLAMA Identity

This logo system was created for Lifting Lowellians: Assistance & Mutual Aid, a grassroots group of people in and around Lowell, MA. We wanted to help as many of our neighbors as possible during the COVID-19 pandemic. Largely active at the height of it in the Massachusetts, this group operated a food bank, school did school lunch delivery, and operated a Google form where anyone could reach out for help.

The identity was meant to be friendly to help folks to trust a bunch of strangers who were coming in to their homes and bring them and their family supplies. Leaning heavily on the titular acronym, I also created a set of sub brands for each team to use on their collateral, such as the form for the food bank.