Byssus | Landing Page Concept

Byssus is a platform for merchants and customers focused on sustainable fashion. So, the idea was also to create a sustainable website.

Principles of simplicity are great in this case because it questions every graphical element with the presumption of guilt. If a specific graphic element doesn't bring value to the communication, then there is no reason to keep it. This approach helped to purge the design of unnecessary elements. That leads to a reduced page size, and that should lead to a lower carbon footprint per visit.

If anyone is interested in this topic, I can heartily recommend the book Sustainable Web Design by Tom Greenwood.