Landing page for The Youth Group
TYG's founder, Jack Parsons, also known as the UK’s Chief Youth Officer had built a global community of over 1,780,000 young people from different personal and economic backgrounds, ethnicities, cultures. His organisation has changed the lives of over 90,000 young people helping them with career opportunities and mentorship. From the very beginning, we knew the new brand identity had to reflect the diversity of the TYG community, create excitement, and spark curiosity in the younger audience. How do we help this movement explode into action?