Brand Identity Sleepwear

Slumbr Co. are a pyjama brand dedicated to making you look and feel fabulous before you go to bed & when you wake up. Their pyjamas are the highest of quality and have ranges to suit everyone's needs.

The brand attributes are: - comfortable - beautiful - relaxing - empowered through self care (lounging, night & morning rituals before a restful sleep, satisfied feelings)

Creation of a Primary Logo, Secondary Logo, Logo Marks, Swing Tag, Garment label and to conclude the website

The landing page consists of a clean and clear navigation:

1. Hero starts with a video and CTA for the new seasonal range

2. Explanation of sustainable sleepwear with styles for ever woman (long, short pyjamas, different fabrics) > Link to the whole range

3. A carousel of sleepwear set images to emphasize the loungy and relaxing feeling. Will go straight through to the product upon clicking an image or accompanying text.

4. Ethical & Company Values: Link for detailed values and background of company and highlighting organic materials, reduced packaging with a block of 3 images, icon & description

5. This section is about lifestyle advice with a link which leads to blogs about sleeping and rituals to support a nice rest and also feeling feminine and beautiful. At some point the company range could be extended here or in collaboration with other organic brands such as candles, journals, bedding etc.

6. A link to the newsletter if not already requested via the blog & advice hub.