Privatelease.com advertising concept for Black Friday Deal
Client
Industry
Car Lease
Year
2019
Description
When Black Friday was approaching back in 2019 - shortly after the launch of their new website - the Brand and Campaign Manager wanted to disrupt the car lease market with a " Black Friday Fiat 500 Megadeal". He needed a design concept for his board pitch. I was briefed in the morning and the design needed to be ready after lunch 🏃🏼♂️💨
I supplied the Creative Direction and design. Choosing a bold color combination - to stand out between all the dark themed Black Friday Deals - I aimed for that disrupting identity. The design was widely supported in the company. Unfortunately the board couldn't approve because it was not financially feasible...😞
Nevertheless I had big fun and still am happy with the outcome!
I (sometimes) love the challenge of tight deadlines! 🤟🏼