Kootenay Rockies Tourism – What’s Your Rush?

Kootenay Rockies encourages you to find the thing that gets your heart pumping and your blood rushing, to reevaluate the pace of life, and be in the moment. What’s Your Rush? This double meaning concept was integrated into a campaign site, allowing users to choose the level of rush they’d like to experience, view personalized activities on a map, and build a custom itinerary. The customized map features stakeholder listings that click through to their respective websites for booking. As users add to their itinerary, they unlock the contest entry form. The custom itinerary enables users to drag and drop activities in their preferred order, and share it with a friend. The multi-media campaign and contest creative features various rush levels, posing the question, What’s Your Rush?, inviting the target audience to find theirs at WhatsYourRush.ca for a chance to win the ultimate getaway.