Haunted Haus - 3D Render - Craft Beer Label

Haunted Haus - Dark Lager - Halloween Special. This beer was a special one for me from a design perspective as I feel quite proud of the 3D render. I do wish that sometime I could print labels in HSL color space though. I'd even settle for RGB. My work flow went like this. Compose the scene in Adobe Dimension, then bring it into Photoshop to add texture, aesthetics, & most importantly, lighting. For example, the glow around the pumpkin started as a glowing "body" placed inside the pumpkin in 3D so that the light would emminate from the pumpkin and showcase the face well. Then once in PS, I added layers of glow around the pumpkin by blending layers. I usually start with a soft light to rough out the edges of the light. From there, I add a layer of hard light and target it just around the edges of the pumpkin with a mask. See how the teeth have a slight color edge to them? Lastly, I add a little multiply layer to bring up contrast. Finally I bring it over to Illustrator to add the beer label elements, like recipe & logo.