Color in abstraction

Why is it essential to be able to work with abstraction?

Every day we are faced with tasks that require original solutions unlike anything we have done before, and this requires flexibility of mind and the ability to look for an answer where you wouldn't expect it.

For this reason, as an exercise, we in the design team write 10 random words, and each comes up with an abstract solution with simple instruments. In the end, everyone guesses what it was a concept.

We never limit ourselves to projects at work, but we try to find design exercises outside the design itself.

Our creative team is ready to take care of your idea and give them the best decision from any perspective: research, branding, design, you name it!

I promise that it will be your best decision 🤫