E-commerce Conversion Checklist

I’ve been a conversion designer for the past 13 years. That means that I help online stores make more money with design that converts.

The biggest problem I had while designing online stores was that I often forgot to include elements that have a positive impact on conversions, simply because there are so many of them.

For that reason, I started building a list of elements that every store needs to have in order to convert as many visitors into customers as possible.

My list now includes more than 300 conversion checkpoints with examples. Each conversion checkpoint is evaluated based on the impact it has (from 1-3) and the cost of implementation (from 1-3).

When you put in an evaluation of each element of your store, the list will calculate which elements you need to take care of first. Starting with those that cost the least, have the biggest impact, and are evaluated as poor at the moment.

Anyway, I feel like I definitely shouldn't be the only one benefiting from my list, so today I’m sharing the list with you. You can find it on my website - https://conversion.design/checklist

Let me know what do you think?