B2B enterprise application software

Bullseye is an application used by Westpac Institutional Banking teams to track performance, compliance and customer interactions. Over time, it has grown significantly, both in terms of functionality and the amount of business-critical data it holds.

We created a streamlined user interface and improved brand perception. Workflows were optimized for efficient navigation, performing personalized user actions within a flexible system designed to adapt to the application’s user needs.

Read the full case study on Razzmic website