Raven & Lily Logo Rebrand

In this assignment, I had to choose my own client and design a new logo for them. Because I haven't done many luxury brands, I decided to choose this fashion brand, Raven & Lily, who didn't have a logo. I wanted them to have an elegant and bright logo to stand out from their competitors, who had only used type for their logos. I chose to make the background watercolor, drawing inspiration from their watercolor graphics on their website, and if I had continued the branding, you would have been able to change the watercolor swatch depending on which section on the brand it was for; jewelry, bags, etc. This project was very fun and I now have a million extra watercolor swatches on my desk.