Brand Archetype Challenge: The Outlaw

Brand Archetype Challenge: The Outlaw

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

Enemies Tears is a fictional tequila brand. I wanted to make something sassy, fun, and perfect for a breakup. And yes, my relationship is fine.

This has been an awesome challenge for me! I've learned so much and have been really stretched creatively.