Elcoin

Check out our latest branding identity design work for FinTech company, Elcoin! 🏦

Elcoin is a financial software developer aiming to disrupt the FinTech sector with a unique range of IT services that put the customer first. Elcoin is aware of how important it is to deliver a service that satisfies your customer needs; their full-scale software solutions range from CRM tools and digital banking to business process automation and currency exchange.

When developing an identity for Elcoin, we needed to make sure that the identity would allow the company to stand out in the ever-growing FinTech sector.

We ultimately decided to create an abstract mark that combines; coding brackets representing the company’s focus on delivering software solutions and a link chain, which represents bridging the gap between FinTech solutions and the banking sector. For the colour scheme, green was chosen to focus on stability and constant growth within the financial industry. Using highly contrasting greens helps the identity stand out and further embed in the digital / software market. Sans serif typography used throughout identity creates an established and professional aesthetic.

Keep an eye on our social channel as the UNBXD team will be assisting Elcoin with a variety of project before launch! 🚀