Brand Archetype Challenge: The Jester

Brand Archetype Challenge: The Jester

"Not one to withstand an awkward silence, this archetype lives to lighten up too serious of situations. The jester wants to live in the moment and invites you to do it as well. The jester lives without restraint and shines with unrelenting confidence. This archetype is not afraid to stand out and is even known to bend the rules if it will help them prove their point." - Astute.co