Brand Archetype Challenge: The Jester

Brand Archetype Challenge: The Jester

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

Sonny Side is a fictional breakfast restaurant serving up "hella good" breakfast. This past month I discovered my love for poached eggs, and now I crave one every morning!

On to the next!