DocuSign indigo Conference - Branding

DocuSign indigo is a free, one-day conference about product design, research, and operations. Attendees get a chance to learn about who we are at Product Experience and the work we do through panel discussion, Q&A, and talks.

I was part of the team that worked on the conference brand. Our goal was to create a brand that was approachable, sleek, inclusive and unique while maintaining the essence of DocuSign by following the brand guidelines. We used a system of block letters to describe ’D’esign, ’R’esearch & ’O’ps coming together to make our PX organization. Some of the key touch points included a website, emails, social media assets and Google Slide templates for all speakers.

Shout out to Logan DeBiase, Natalie Logan, the rest of the team for their contributions, and Nguyen-Cat Le for bringing the brand to life with 🔥 motion.

To learn more about DocuSign indigo, click here.