rania swimwear

RANIA is a swimwear and a beach accessories brand that provide variety of quality garments, intended to benefit women of all skin colors. Target audience is mostly young women, age from 18-40. They want to convey a sense of glamour, comfort, excitement yet approachable and affordable.

They were eager to see either a mark with a premium feel or just the name (wordmark) to be a part of their brand identity. ⠀

Keeping that in mind, I did a custom wordmark from scratch. I had to to a couple of changes in my sketches, just to make it more standout. The R and A are combined together, because both were in same flow.⠀