Personal Rebrand

Hola,

For the color palette, I wanted to have something that would be warm, welcoming, and professional. Dark blue was chosen for its visual representation of integrity and depth. The light pink was then added to give it that warmth. I also made sure that the colors had enough contrast for those with any visual impairments.

For the typeface, I used Lexend. This typeface was designed to make reading easier by reducing cognitive noise. An educational therapist worked with Google to create this typeface for readers all over the world. They ran several studies and more information can be found on their website.