Brand Archetype Challenge: The Ruler

Brand Archetype Challenge: The Ruler

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

The Stewart is a fictional hotel located in my new hometown of Pinehurst, North Carolina. The No. 2 golf course was the site of the iconic US Open win of Payne Stewart, and he is immortalized in a bronze statue right next to the last hole. I wanted to create a hotel brand that would honor his iconic style and his legacy that he left here!

On to the next!