Online Store for Custom Hand Bags

About Client:

Sancalpa is derived from the word ‘Sankalp’ which means an idea conceived from the heart.Having cumulative experience in the Leather Industry for 40 years, Sancalpa is an expression of the classic, ever evolving modern India. Sancalpa celebrates Indian Craftsmanship by making finest quality genuine Indian leather bags globally available for anyone to buy from their E-Commerce Website.

Paint Points:

• Increasing e-commerce conversation rates

• A continuous need for fresh content and increase in online visibility.

• Broadening brand awareness and discoverability

• Reducing Shopping cart Abandonment rates.

Solutions:

• Increasing conversation rates by optimizing speed for the website, Building strong mobile first responsive website, using visually compelling images of models carrying bags in the most stylist way possible.

• Curating fresh content from social networks known as User-Generated Content (UGC), Obtaining permissions from channels to use their visuals, This helped in automate curation, seamless and consistent online visibility.

• Started measuring metrics for brand awareness by tracking them with each campaign, Installing Google Analytics & Facebook Pixel, Gifting Products to influencers based with a request to put out an organic post sharing an experience on social networks.

• The Average Shopping cart abandonment rate is about 67%, users tends to fill the cart goes to checkout and leaves the site, We reduced abandonment by optimizing checkout process with less clicks, removing distractions, clear return polices, Total cost preview with tax, shipping and other fees.