Unilever Power Up! Logo

One of my few projects when I was doing internship at Unilever (2013).

Corresponding to the tagline Power Up!, Unilever wanted to use thunder as emblem for this logo that they would use on their internal presentations with their team up with SM Corp. I decided to use metal textures to signify vigorousness that patently accords with the notion of power and energy. In addition, I put glowing effects in shades of blue so as to stand for both Unilever and SM.