Brand Archetype Challenge: The Hero

Brand Archetype Challenge: The Hero

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

"The hero values honor over everything and will do anything to avoid losing. Compared to other archetypes, the hero can be perceived as inspirational and represents making change through sacrifice — no matter how great that sacrifice may be." - Astute.co