Brand Archetype Challenge: The Hero

Brand Archetype Challenge: The Hero

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

Goal Girls is a fictitious after-school enrichment program where girls learn life skills through soccer. I was inspired by Girls on the Run and Girls, Incorporated. This archetype admittedly was the hardest for me. I just had zero ideas until this one came to me. But very happy with how this came out!

On to the next!