Social Media Campaign: Cooking by Design

Cooking by Design is multi-platform corporate partnership communication initiative launch as the book and in Instagram as weekly series. Cooking by Design is a cookbook with personal appetizer, entree, dessert & drink recipes shared by more than 50 of New York architects and designers like Studio Gang, SOM, SHoP Architects, Foster + Partners, YabuPushelberg, Rockwell Group and many more.

Over 800 hardcopies were printed and send out to clients, partners, and employees for holiday gift. With great collaborative contents, cookbook were turn into social media contents to share architect and designer’s favorite recipes with wider audience in Instagram. Cooking by Design Instagram series was featured in Forbes article (https://www.forbes.com/sites/lisachamoff/2020/06/30/from-puzzles-to-recipes-real-estate-marketers-are-getting-creative/?sh=5101a1664f1f).