Outlawed Coffee Co.

Outlawed Coffee Co is based out of Atlanta, Georgia. The company is inspired by the notorious outlaws of the wild west era. For the brand identity, we’ve explored the culture and grittiness of American History. The client wanted a logo and brand identity that was modern but had a hint of vintage and retro vibes. 

The idea was to make every collection unique and inspired by infamous outlaws during the wild west era. The company was introducing 4 different coffee favors and wanted to differentiate each packaging design. The goal was to create a design that would stand out on the shelves while finding a balance between vintage and modern.