Logo design for Mercury Logistics

The logo was divided into two parts: a sign - an arrow that indicates the movement forward, development and main type of company; font - a wide grotesque with ink traps, which create a technological and serious image of the logo and hence the brand. The visual style of the Mercury brand was decided to appear in two colors: black and white layout and backgrounds complement the image of red trucks used by the company.

Full project: https://www.behance.net/gallery/108586179/Identity-for-Mercury-Logistics