Hudson Wine Bar Brand Identity_ Brand Concept Design
Brand concept
Hudson Wine Bar Branding
The Historic Franklin Delano Roosevelt Mid-Hudson Bridge is an Iconic piece of architecture, recognized around the globe.
This Logo Concept utilizes that iconic H shape to promote familiarity and evoke feelings of pride and loyalty. Within the negative space of the H, the shape of a wine bottle representing the main product of the company and invoking visions of warm get-togethers with friends and coworkers.
The striking white H mirrors the color of the Bridge itself, while the rich purple background conveys a sense of elegance and success
Target market
Age 25-60, mainly male, businessmen, mid-upper class people, wine connoisseurs, foodies
Image we want to project.. .
Stable, familiar, comfortable, manly, an elegant, up-scale haven from the stresses of the day. Like a pub in an English town, its a social hub , a home away from home
Benefit to the consumer -
Our Goal is to provide good wine, good company, a sense of belonging as well as status, a feeling of safety- a haven from the stresses of success. (by saying success is stressful, we imply that the client is stressful, perhaps even powerful. This will appeal to their pride/vanity and give them a sense of status)
BRAND VOICE
Hudson is a landmark, solid, reliable, strong. It is safe and comfortable, familiar, but in a way that oozes success, even entitlement, with a dash of exclusivity.
It is an upscale man-cave for Businessmen and entrepreneurs.
If the Hudson was a man, he’d be Dan Draper, dressed to kill, arriving in the company’s chauffeur-driven black Lexus, unwinding after a successful day with a full-bodied wine and a business associate, or a classy lady friend.
The Hudson Wine Bar
About
Here at The Hudson, we understand. Success can be stressful. Business meetings, deadlines, commitments... sometimes you just have to step away and regain your peace of mind.
We provide a warm, comfortably elegant escape from the everyday, created just for people like you. The movers and the shakers- The Don Drapers.
Enjoy world-renowned wines, delicious Tapas and exceptional company. Always. It’s as simple as that.
This is where you belong.
This is your place..