Final Logo for WTBFS

Final logo for Waldron Tate Bowen Funk Spandau Law Firm in Indianapolis, IN. The strategy is to prioritize the use of this logo for a short time, then transition to the acronym logo (next shot) to trigger the usage of the acronym in speech. Using the acryonym will prevent clients and colleagues from shortening the name down to only the first couple of partner names, which will help retain representation of all five partners in the name.

More by melissabalkon

View profile