Bamboo Brand Identity Guidelines

Bamboo makes handmade vegan dark chocolate in Accra, Ghana.

The company is launching soon and my role was to help design a brand that stands out and is easily recognisable.

I approached this by asking them about their brand, history, goals and intended customers. I asked questions such as:

•What is the story behind your brand?

•What makes your brand stand out, what makes it relevant?

•What do you want your brand to communicate?

With the questions answered I was able to prioritise the important themes of their brand and design a logo, brand identity and packaging design of their products.

The image above shows some pages of the Brand identity Guidelines Book designed for Bamboo. This is book is the Vol.1 edition and will guide their company and brand in regards to everything design.

The Book includes:

•A story and timeline history about their brand

•Their brand's colours and colour hierarchy

•Typography

•Dos and Don'ts

•Iconography and more.