Visual Identity for Sports Medicine Doctor
Freelance | Visual Identity
The client came to me wanting a fresh look for his sports medicine practice. He worked under a larger practice, but wanted a unique identity of his own to differentiate himself. While he already had a logo, he wanted to revamp his stationery and overall visual identity. After doing some small tweaks to the original logo, I built out a system using its hexagonal outline as a repeating element. For the color, I chose something energetic and exciting that reflected the lifestyle and vitality of his athletic clients.