BASIC® x Patagonia (003)

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.

Explore the work: https://basicagency.com/case-studies/patagonia-ecommerce-website